I'm Seb Potter. I've spent 30 years in digital — building products, running startups, watching the industry forget why we're here.

Now I build furniture with CNC machines and hand tools. I write about technology. And I refuse to accept the way things are.

WHAT THIS IS

A space for thinking out loud about:

• Technology — what we build and why
• Product design — for humans, not metrics
• Humanity — in our decisions, our systems, our work
• Being better — because the default path is garbage

THE POINT

Refusing to accept systems that don't work for people. Questioning everything. Building alternatives instead of just complaining.

The real work isn't aesthetic — it's thinking differently and acting on it.

ELSEWHERE

• Meridian Studios — my furniture work

CONTACT

seb [at] sebpotter.com